I am a sucker for a new way to do online travel search.
In a recent post - Four types of non-destination based search and what it means for online travel – I thought I had captured the new ways to do search and discovery online.
After a conversation recently with Rachel Armitage co-founder and director of UK startup Zoombu, I discovered a new type of search: the complete end-to-end trip search.
[Tnooz's first post on Zoombu]
What is Zoombu?
Zoombu’s shout above the noise of online travel search is that they provide a door-to-door vision of a trip from origin to destination, including all options – taxi, metro, shuttle bus, car hire, trains, ferry, flights with integrated timetables and pricing.
Armitage calls it “multimodal door-to-door search”. This means a consumer can get a view of all of the different choices in getting from A to B and as well as the full cost.
I carried out a test run search on for a trip from Oxford, England to Reims in the Champagne region of France. Here are three of the results
For a car-ferry across the English Channel-car journey thje cost is £219 and takes about 11 hours
Taking trains all the way is more expensive (£253) and has more connections, but only takes seven or so hours