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Great way to search yet five big challenges for door-to-door site Zoombu

Published :2010-06-09 09:34

 I am a sucker for a new way to do online travel search.

In a recent post - Four types of non-destination based search and what it means for online travel – I thought I had captured the new ways to do search and discovery online.

After a conversation recently with Rachel Armitage co-founder and director of UK startup Zoombu, I discovered a new type of search: the complete end-to-end trip search.

[Tnooz's first post on Zoombu]

What is Zoombu?

Zoombu’s shout above the noise of online travel search is that they provide a door-to-door vision of a trip from origin to destination, including all options – taxi, metro, shuttle bus, car hire, trains, ferry, flights with integrated timetables and pricing.

Armitage calls it “multimodal door-to-door search”.  This means a consumer can get a view of all of the different choices in getting from A to B and as well as the full cost.

I carried out a test run search on for a trip from Oxford, England to Reims in the Champagne region of France. Here are three of the results

By ferry:

For a car-ferry across the English Channel-car journey thje cost is £219 and takes about 11 hours


By train:

Taking trains all the way is more expensive (£253) and has more connections, but only takes seven or so hours

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